Pharmaceutical consulting

Case Studies

Pharmaceutical challenges. Practical consulting work.

Explore three anonymous examples of PMT India's work in launch positioning, brand and team development, and organisational processes.

  • Pharmaceutical brand strategy
  • Team capability

Four Focus Brands. Stronger Team Capability.

A pharmaceutical company with neuropsychiatry and dermatology divisions

The challenge

A pharmaceutical company operated two therapy divisions: neuropsychiatry and dermatology. The engagement focused on four priority brands and the team's product knowledge and doctor-detailing skills.

Related support

PMT India's work

  • Selected four priority brands, two from each division.
  • Conducted two online training sessions per month.
  • Developed therapy and product understanding from the basics.
  • Practised usable doctor-detailing techniques.
  • Developed campaigns around each brand's theme.

Reported by the team

The team reported greater confidence discussing products with doctors.

For businesses considering focused brand priorities, pharmaceutical sales training and product management capability.

Discuss Brand & Team Development
  • Pharma product launch planning
  • Positioning

A Regional Launch with a Focused Prescriber Strategy.

A pharmaceutical company operating in South India

The challenge

A pharmaceutical company operating in South India was preparing to launch a vonoprazan brand.

Related support

PMT India's work

PMT India developed a focused positioning and communication approach for relevant gastro-related prescribing needs within cardio-diabetes practices.

For businesses preparing a product launch and considering a focused prescriber communication approach.

Discuss Your Product Launch
  • Organisational processes
  • Commercial execution

Building the Systems Behind a Growing Business.

A pharmaceutical organisation developing its internal systems

The challenge

A pharmaceutical organisation needed sustained support to strengthen internal systems and commercial execution.

Related support

PMT India's work

  • Developed administrative, HR and marketing processes.
  • Supported finance, accounts and P&L reporting frameworks.
  • Structured brand launches, campaigns and training.
  • Established weekly and monthly review structures.
  • Developed incentive and performance-review frameworks.

Documented work

The engagement developed processes and review frameworks over approximately five years.

For businesses considering clearer responsibilities, review structures and commercial execution processes.

Discuss Organisational Priorities

How PMT India Works

The scope and level of involvement are tailored to each engagement—from focused workshops and advisory assignments to longer-term implementation support.

Explore PMT India's consulting approach

Have a business challenge in mind?

Discuss your priorities with PMT India.

Discuss Your Business Challenge